One World Newsletter April 2005 Vol 2 No#3

Environmental, Social and Business Development Issues Facing Our World

Welcome to our edition of our newsletter "One World". This is a monthly publication dedicated to providing you with knowledge and information to raise your awareness about sustainable development issues facing us in the contemporary world.

Most of the issues discussed are from within Australia, however as the theme is "One World" we will be providing information from all over the world.

We know you are very busy, so want to thank you for taking the time to read our newsletter. The information we provide you is comprehensive, concise and apposite.

We are a an independent consulting group and we are not affiliated with any religous or political organisations. Our religous and political irreverance is a fact we pride ourselves on.

Our mission is to raise your awareness on sustainablity issues throughout the World, through independent, factual information, helping you can make the right choices to empower yourself in the uncertain times ahead.

Once again, sit back and enjoy the reading. If you know someone that may be interested in this newsletter please forward it to them. If you enjoy our newsletter and would like to receive it every month please subscribe to it as it doesn't cost anything, however we do rely on your support to keep it going and worth our while to keep producing the best publication we can.

With Regards

Tobi Nagy
Director of SDS Consulting

P.S. If you have any information regarding sustainable development issues that you would like to see published please forward it on or send it to us via email.

P.P.S. You feedback is also kindly appreciated.


Index _________________New? Would you like to subscribe now

1. Sustainable health
What is Sustainable health? What are its principles?

2. Desalination of sea water in Australia
A new life-line or an expensive pipe dream?

3. Energy Information

Some facts on world energy consumption and renewable energy sources

4. Eruption of Krakatoa in Indonesia (1883)
Here is a summary of the events that took place and the consequences of the eruption. With all the volcanic activity happening in Indonesia, will other local volcanoes erupt soon with the intensity of Krakatoa?

5. 13 Ways to enhance your website
With all the talk of how to make a great website and ways to keep visitors, it is important to also understand the "other" side of designing an Internet business.

6. Secrets to Spyproofing your computer in 4 easy steps
Spyware, malware, adware have become serious problems for computer users over the last few years, here are some solutions that can help you.

7. Previous editions of our newsletter


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1. SUSTAINABLE HEALTH
What is Sustainable health? What are its principles?

Introduction
As the western world is approaching a pandemic in obesity and stress related illnesses, such as high blood pressure, heart disease, cancer and diabetes, good health is something we take for granted. Most of us focus on our health, when we are ill or have had a major catastrophe in our lives, when it simply might be too late.

  • Our society has conditioned us to constantly focus on our material wealth; at all costs however having good health is something money simply can't buy.

What is Sustainable Health?
Sustainable health is a personal commitment to maintaining and taking responsibility for your own health, through preventative (proactive) means.

  • This means not only having regular exercise, and taking care of what we eat, but also maintaining a healthy and balanced state of mind.

For 4,500 years, Indian Aryuvedic medicine has taught us that illnesses are caused through an unhealthy or unbalanced mind. Although modern science has disproved this, there is still some truth in the Aryuvedic approach. However, science just does not have all the answers and doesn't work for everyone.

Health is a three way balance of genetics, environment and state of mind. Most often genetics and environment are out of our control.

  • Ultimately the only thing we can control is our state of mind and the toxins we put into it, through what we eat.

If you take responsibility for your own health through preventative means, then ultimately you don't place a burden on the people you love such as your family, relatives and society in general. Taking care is the rule here.

Sustainable Health is:

  • A preventative approach
  • A balance of mind, body and spirit
  • Taking care of what we put into our bodies
  • Taking natural medicines to maintaining your health and hopefully preventing illnesses before they take shape.
  • Leading and maintaining a balanced life, by taking a "middle road" approach. Not too little, not too much is the key.

What are its aims?

  • Taking responsible for one's own health, through a proactive approach rather than a reactive approach.

Current Approach
Most doctors fail to realize this because they and the industry work on reactive approach, and they are trained to think in a reactive approach. In western civilization this is how doctors make a living and pharmaceutical companies thrive.

  • In ancient China, the opposite was true. If a patient was sick, then the doctor was fined for failing his or her duty.
  • Today we are ruled by pharmaceutical companies and health insurance companies, using a fear approach.
  • Nearly all reactive medicines have side effects, just ask any G.P. Some have even been well documented by researchers and doctors..

Point in example is the arthritis pill Vioxx tm, which has reportedly killed over 100,000 people in the U.S since its introduction, and over 300 people in Australia. Vioxx tm relieves pain of arthritis but triggers heart attacks and strokes.

  • How many other medicines are there like that?

Sustainable Health Principles

  • Your health is fundamentally directly related to your mental condition and toxins we put into our bodies, through what we eat, drink and breathe.
  • Chronic and terminal illnesses doesn't just happen. They happen for a reason. A sure sign that you and your body may be out of balance or "sync" with your environment.

The 10 principles of Sustainable Health:
1. Maintain a balanced life, (middle road approach)
2. Have a healthy diet
3. Exercise regularly
4. Sleep well
5. Maintain a regular rhythm in life.
6. Take preventative natural medicines to maintain health
7. Engage in spiritual practices manifested through meditation, mind training and raising personal consciousness
8. Learn to live and laugh more
9. Building discipline in our selves through mind training and raising awareness
10. Take a simpler approach to life

  • The result of this will reduce your stress level and the impact of stress upon your health and body.

Balanced Life
What is a balanced life? A balanced life means being in control of all aspects of our life, such as:
1. Physical
2. Mental
3. Spiritual
4. Family
5. Financial
6. Work and Career
7. Social

It also means not to live to excesses, because we become attached to them. When we become attached to them, we lose empowerment and they take over and control us. Point in example is TV, drugs and gambling.

Preventative Medicines
Tribal societies have long known about preventative, which we are only starting to realise now.
Daily doses of preventative medicine may help you and boost your immune system.

  • What are natural preventive medicines? Thinks like herbs, tonics, foods and drinks. Things like fresh fruit or plants like St.Johns Wort, Aloe Vera or Mangosteen, just to name a few.

Spiritual Practices
Why do we need to maintain a spiritual approach? What if I am an atheist or don't believe in God?

  • Being spiritual doesn't necessary mean believing in God. Believing in oneself is far more important. In essence you have God within, but most people fail to realize and acknowledge it.

Sleep
What is the importance of sleep? Why is it so beneficial?
Hazrat Khan a famous Sufi teacher, lecturer, writer, and musician from India has described sleep as "food for the soul". Rumi another famous Sufi poet says in one of his poems, "O sleep, every night thou freest the prisoner from his bonds."
"The prisoner when he is asleep does not know that he is in prison; he is free. The wretched is not wretched; he is contended. The suffering have no more pain and misery."
" Sleep frees and rests our mind, and ultimately our soul.

Being happy
Studies have shown that happy people are also healthier people. Happiness is simply a state of mind. Being happy truly comes when we are in control of our own thoughts and actions.
" How can one be happy in the modern world with all the tragedies, violence and terrorism?
One must remember that it's not what happens to us that counts (because most often it is out of our control), but how we deal with it. We can control how we react to it. We have a choice. The choice is to react to it in a negative way or positive way.
If we have a defeatist, negative attitude then we lose our empowerment. If we take a positive, courageous attitude, then we can be empowered.
" How is it that after the Boxing Day tsunami of 2004, children can still laugh and play and carry on with their day to day activities?

  • The universe tells us that nature of life is to go on and the carrier of life is hope.
  • Perhaps we can take a lesson from these unfortunate people, to free our minds up, because we often find that we are prisoners of our own devices attached to comforts and material possessions we don't really need driven by our insecurities and status anxiety. These insecurities are manifested through modern day media which is driven by society's capitalistic ideals.

Regular rhythm
What is so important about a regular rhythm? Life and nature works in natural cycles and natural rhythms. Our world tries to take that away from us, by distancing us from the natural cycles and creating artificial cycles, like for example night shift.

  • If we were meant to live and work at night wouldn't we have larger eyes or special night vision like cats? Doesn't that make sense?


Simpler approach to life
A simpler approach to life doesn't mean, we all throw away everything and live like hermits in the bush or jungle. This is simply not a practical approach. What it does mean is removing our selves from attachments and clutter.

  • Why would we want to remove ourselves from attachments? Don't attachments define who we are?

The more attachments we have the more stress we induce upon ourselves, because having more attachments require more care and headaches. More headaches ultimately means more stress. More importantly the more attachments we have means the less we are empowered, which means we can feel helpless and be manipulated or controlled by larger external forces far more easily Forces and entities like the media or government and authorities. We ultimately become "prisoners of our own devices and remove ourselves from the true nature of being, distracted from the universe by things that matter very little in the grand scheme of things."

  • It has been estimated that Australians buy $10 billion per annum of goods, services and food that we simply don't need or don't use.[Source: ABC TV news].
  • What about all the precious resources that are used to make these goods, services and foods?

State of our current health in Australia
The state of our health care says a lot. Take for example the Medicare Safety net

It has cost twice as much as planned. There will be a $1 billion rise in health care cost over next three years.

The Medicare Safety Net which was announced in the May 2004 budget will cost an extra $107 million per annum. The government's annual target was reached by August 2004, only three months into the program!

It was supposed to have affected 450,000 people, now believed to effect one million people per annum.

  • Doesn't this say something about the state of our health?
    [Source ABC TV News 11/4/05]

Effects of Smoking
What about the effects of smoking?

  • One in four people in NSW smoke. Over the coming years, half will die directly.
    For every person that dies in a road accident in NSW, ten will die from smoking related illness.
    [Source ABC News 11/4/05]

Summary
In summary we need to rethink the way we handle own health, as the current approach is failing us. The current way is expensive, ineffective and most often only benefit health insurers, pharmaceutical companies and their shareholders.

  • We must take a balanced approach towards maintaining our own health and understand that ultimately we are responsible for our own health, and not blame "the system", society or even our own family.
  • By taking a proactive approach, to maintaining our wellness, we are acting in a responsible manner.
    Whilst we are doing this we challenge the boundaries of our lives, through better knowledge and an improved approach towards living and maintaining our wellbeing, not only for ourselves but for our family, friends and all our loved ones.

For further information contact Tobi Nagy


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2. DESALINATION OF SEA WATER IN AUSTRALIA
A new life-line or an expensive pipe dream?

Desalination has been touted as the saviour for Australia's current water shortage. Will it solve our long term water supply problems in Australia or will it become an expensive pipe dream?

Desalination is the conversion of sea water into fresh drinking water through a process called reverse osmosis.

Saudi Arabia has long been using desalination plants for nearly all their drinking water. They have invested billions of dollars into their system.

Australia with its current water shortage is now starting to research it, but is it a case of "too-little, too-late?" Has the horse bolted, before we shut the gate?

Currently in West Australia (W.A) there is a proposal underway to build a $360 million desalination plant in Kwinana in Perth. A $4 million research project has been completed which has given the green light to build the plant in Kwinana, an industrial suburb of Perth.

Victoria has a similar proposal and is currently conducting a research and feasibility study with N.S.W to follow suit.

  • Sydney is believed to have only 2 ½ to 3 years of water left, at the current rate.

In this article we take a brief look at the Desalination plant that is about to be built in Perth Western Australia, where it will be able to convert sea water to fresh water.

How do we convert sea water into fresh water?
There are a couple of ways to convert sea water to fresh.
1. Boil sea water and collect and condense the steam. This requires a lot of energy.
2. An improved technique is to pump sea water through membranes, which trap the salt molecules and produces clean fresh water. This is known as reverse osmosis.

How do we know its going to work?
On Rottnest Island just off the West Australian coast a small scale version has been running over the past few years.

  • Filtered sea water is pumped using a high pressure (to an equivalent of 600m below sea level) pump
  • As its being pumped, 6 membranes within the pipe, block larger salt molecules.
  • An equivalent of two standard salt sachets (like the ones used to salt your food in takeaway restaurants) removed per glass of water.
  • The removed salt brine is then pumped back to sea.

The desalination plant meets 70% of the island's needs, and is powered by a 100kw source which provides 500 kilolitres of fresh water per day (18.3 Megalitres per annum).

A 600kw wind generator on Rottnest Island provides power for rest of the island and also the desalination plant.

Kwinana Plant

  • The Kwinana plant will be 25 Megawatt which is 250 times the size of the Rottnest Island plant and will provide 50 Gigalitres per annum.
  • The plant will also contribute 100,000 tonnes per year of greenhouse gases.

To combat the contribution of greenhouse gases, 20,000 cars will have to be removed from the road or an extra 8,000 hectares of trees (or an equivalent of 9 sq kms) will have to be planted, which the W.A Government is currently examining.

To get the equivalent power source for this desalination plant, the W.A Government will have to set-up over 40 wind generators, the size of Rottnest's islands, just to meet the power demands of the plant.

Cost per glass
The cost per glass of desalinated water will be 0.004c, which compares well with the current price of 0.003c per glass using the current system of water supply.

  • However the cost to the environment does not reflect this price.

Conclusion
The new desalination plant for Kwinana is planned to be completed by October 2006. But who will build it? The W.A Government still hasn't secured a tendered contract partner to build it.

  • The 50 Gigalitre per annum capacity falls way short of Perth's current water demand of 1300 Gigalitres per annum.
  • There will be a huge impact on the environment, at a time when we need to consider cutting Greenhouse gas emissions not increasing them, for the sake of everyone on the planet.

Considering that agriculture, industry, evaporation and wastage contribute to 88% of our water usage [See Table 1], shouldn't we focus on the causes of water shortage rather than just providing an expensive cure?

Market Sector
Percentage
Agriculture
70%
Domestic
12%
Industry
9%
Other (eg. evaporation, wastage etc.)
<10%

Table 1: Water usage in Australia in 2004 [Source: ABC TV: Landline Program]

Will this become a futile exercise in our struggle for life in Australia or the sign of a new horizon and a brighter future?


Source: ABC TVs- Quantum Program


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3. ENERGY INFORMATION
Some facts on world energy consumption and renewable energy sources

Current world energy consumption:

  • 80% generated from fossil fuels
  • 87% from non-renewable sources
  • 10.9% from renewables (excluding hydro)

Types of renewable energy sources

Power supply
Production process
Distributed/onsite
Wind
variable
mechanical
distributed & on site
Solar
variable
chemical reaction
on site
Ethanol
fuel cells
constant chemical reaction
on site
Biogas generators
constant
mechanical combustion
on site

Table 1:

CO2 Emissions of Fuels (assuming 100% conversion efficiency)

Fuel Type
Kilograms per megajoule
Coal
112 kg/MJ
Methane
55 kg/MJ
Propane
65 kg/MJ
Ethanol (renewable source)
71 kg/MJ
Gasoline/Diesel
70 kg/MJ

Table 2:


World fuel-ethanol production (billion litres per year)

 
2002
2006 forecast
South America
11.2
12.3
North America
8.1
13.3
India/Asia
0.2
3.0
Europe
0.4
1.2
Canada
0.1
0.3
Australia
0.0
0.3

Table 3:


Productivity of Raw Materials into renewable Biofuels

   
Productivity
 
Raw Material
Litre/tonne
Tonne/Ha
Litre/Ha
Sugar cane
80
65
5,200
Sorghum (incl bagasse)
120
50
6,000
Corn
370
8
3,000
Wood
300
12
3,500
Rapeseed
370
3.0
1,100
Soya
180
3.2
1,600
Sunflower
320
3.8
1,200

Table 4:


Source: Presentation by Prof G. Sarlos, Swiss Federal Institute of Technology, delivered to EPA Japan Conference, Dec 2003.
Note: Ethanol (alcohol) is not to be confused with methanol.

Provided by: CFCL, 170 Browns Road, Noble Park, Victoria 3174 Australia
Tel: 61-3-9554 2300 Fax: 61-3-9790 560 www.cfcl.com.au


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4. ERUPTION OF KRAKATOA IN INDONESIA (1883)
Here is a summary of the events that took place and the consequences of the eruption. With all the volcanic activity happening in Indonesia, will other local volcanoes erupt soon with the intensity of Krakatoa?

In 1883, the island chain of Krakatoa blew itself out of existence, leaving only one section of the volcano and two other tiny surrounding islands. The eruption was of cataclysmic proportions.

A series of huge eruptions took place, however it wasn't the volcano that caused damage but the resulting tsunamis. There was a huge scale of devastation and no one could have imagined the consequences over the following years.

Where was Krakatoa?
Krakatoa was located in Indonesia between southern Sumatra and western Java, about 83 miles west of Batavia (now known as Jakarta), in Sunda Straight, about 23 miles out to sea.

  • Indonesia contains 17% of the world's active volcanoes. It is the most active region on Earth.

Krakatoa is located 3,000 mile south of a major fault line, where 2 techtonic plates, the Burmese and the Indo-Australian plates collide.

At the point where the two plates collide, the heavier ocean floor is pushed under the lighter continental block. This known as subduction.

How did it explode?
In 1883, Krakatoa finally awoke from its slumber. The volcano was fueled by magma caused by the rubbing of subduction plate. The rocks below melt and are forced to the surface to form a volcano.

Krakatoa also has the unique position of a large bending of the subduction zone which causes further faults that allow magma to the surface.

History of Krakatoa
In 416 AD there was a massive explosion of Krakatoa. Over the following 1200 years minor eruptions caused Krakatoa to rise again, however this time all vents were blocked allowing a build up of pressure over time. By 1883 Krakatoa was a time bomb waiting to explode.

Sequence of events leading to the eruption of Krakatoa
Tremors were felt in May 1883, months before the main eruption. This was due to the magma heading towards the surface which was blocked. Much like a boiler without an emergency release valve.

Three months to 6 weeks before the main eruption the strength of the tremors increased.

At 10.30 am 20th May 1883: there was an initial eruption, the island burst into life. Intense pressure was released. Shock waves were felt immediately. The blast was felt 133 kilometres (83 miles) away in Batavia (now known as Jakarta).

At 10 am Sunday 26th August 1883: the great eruption occurred

By 1.06pm 26th August 1883: all three craters on Krakatoa erupted suddenly. It was the most devastating volcanic event in recorded history. Ash was blown 25 kilometres (16 miles) into the atmosphere. A lot of ash fell back to earth.

By late afternoon 26th August 1883: it was pitch black in the surrounding area. Earthquakes were also felt. Pyroplastic magma (lava) flowed into the sea.

45 cubic kilometres of rock was blasted into the sky as ash and dust. This is enough to cover the whole of Manhattan island in New York to a height of 60 metres (200 feet).

By 4.25 pm 26th August 1883: hot sticky volcanic ash fell.

By evening 26th August 1883: explosions were heard 133 kilometres (83 miles) east in Batavia.
37 kilometres (23 miles) north of Krakatoa, in the town of Ketimbang, heavy ash fell.

By 5.00 am 27th August 1883: Grey ash fell on Batavia giving a wintery hue for the tropical city.

At 5.30 am 27th August 1883: the first of four cataclysmic eruptions occurred.

Giant shock waves in the water formed huge crests in the water, which were twice the size of the Boxing Day 2004 tsunami.

When they reached the coast, the crests slowed to form huge tsunamis, almost 40 metres high. There was a wall of water from 100 metres (330 ft) to several kilometers out to sea. The waves just kept coming, washing away everything in its path.

  • The waves were much bigger than the 2004 tsunami, but lost energy rapidly.

On 6.44 am 27th August: Krakatoa erupted again. It had the force of 1,000 atomic bombs the size of Hiroshima.

10.02am 27th August: another eruption occurred causing another huge tsunami. It was heard over 1/12 of the earth's surface. The sound of the explosion was carried 3,200 kilometres (2,000 miles) south and was heard in Perth WA. The sound was carried 4,800 kilometres (3,000 miles) west to Rodreguiez Island. It was the longest distance by any airborne sound.

By 4pm 27th August 1883: the eruption of Krakatoa ceased. Ash fell for three days.

Death toll
This was the largest death toll of any volcano in modern recorded history. Altogether 36,417 people died, (including 37 Europeans). 165 towns and villages destroyed. 19,600 Javanese died on the coast alone.

In the town of Ketimbung, 8,330 people died because of the resultant tsunami. It travelled farther north to Lampong Bay. A wall of water 24 metres (80 feet) high hit Lampong Bay. In the town of Telokbetong in Lampong Bay, 2,263 people were killed by the tsunami. A Dutch steamer was found 3.2 kilometres (2 miles) up the river at an altitude of 9 metres (30 ft) above sea level.

After Effects
The eruption not only changed Indonesia, but its effects were felt worldwide. No atomic bomb blast can rival the sound.

  • Shock waves were felt for five days around the world and went around the world seven times.
  • There was evidence that the signs continued around the world for five years.
  • There were recorded changes in the night sky, from Australia to Buenos Aires to England. It turned the skies blood red at sunset all the way in England.

This was caused by volcanic particles carried through the air by high level winds called "jet streams". The ash fell back to earth, but tiny particles mixed with sulphur dioxide (SO2) called aerosols. They rose into the atmosphere carried by these jet streams forming sulphuric acid (H2SO4), which veiled 70% of the world within days, cooling the earth's temperature by ½ deg c.

Anak Krakatoa
120 years later there is a new volcano emerging, in the area of Krakatoa. Known as Anak Krakatoa, "Son of Krakatoa", it first revealed itself in December 1927, rising out of the sea. It is on the same fault line as Krakatoa.

Anak Krakatoa is twice as big as it was 25 years ago, and is about the same size as Krakatoa was. It is growing at an annual rate of 15 feet every year. Currently it is 788 metres (2,600 feet) high, 3.2 sq kilometres (1 ¼ sq miles) in size. Its crater is 200 metre (660 feet) across. Anak is carefully monitored by scientists.

Anak has occasionally exploded, already killing a number of tourists and has already released 50,000,000 tonnes of material.

Anak continues to grow just a matter of time before it explodes again.


[Source BBC TV 10/4/05]

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5. 13 WAYS TO ENHANCE YOUR WEBSITE
With all the talk of how to make a great website and ways to keep visitors, it is important to also understand the other side of designing an Internet business.

Every day, thousands of websites are finding unique ways to turn away visitors and potential customers. Although many webmasters know about the obvious "turn-offs", there are many little details that "tick-off" visitors and make them leave.

In fact, I have found that there are 13 "small" items that can make or break a website. To avoid having your visitors "click-away" from your site make sure that you include the following things:

1) A Professional Appearance
Most websites don't need flash effects or dazzling visuals. But, your Internet business should be perceived as a legitimate site, built by someone who cares about the content and appearance. In other words, the colors and graphics should blend well with one another. In addition, all web-copy should be dynamic and devoid of grammar or spelling mistakes. Finally, any images on the page should enhance the experience for your visitors without distracting them.

2) Proper Navigation
The pages on your website should be easily connected. To do this, every section should connect to the main page, with a clear and concise menu. Don't make your visitors spend a lot of time looking for different sections. Help them by ensuring that the navigation of your site remains constant throughout all pages.

3) An Obvious Theme
Your index page should immediately let the visitor know what you are selling or promoting. Usually the best way to do this is by briefly describing the purpose of your website and include product photos that can help people understand your purpose.

4) A Logo
One of the best ways to "brand" your site and remain unique is to have a logo for your Internet business. By having a logo, your website is more likely to make an "impression" with your visitors and develop a following. Any logo used needs to be consistent with the theme and color scheme of your site.

5) FAQs
There will be times when your visitors have a question that is not covered by the standard descriptions or salës pages. To help them out, it is important to have a section that is devoted to answering common questions. By creating a FAQ page, your prospects can easily find the answers to their questïons and will be more likely to order from your site.

6) What's New Section
With repeat visitors, there will be times when you want to update them with current news or promotions. The best way to do this is to create a "What's New" section. That way, you can inform old visitors, while making sure that they know about all current marketing campaigns.

7) Contact Information
Eventually, your website visitor will have a question for you. Because of this, it is vital that you list all possible ways that they can reach you. By creating a contact page, you will be able to answer enquiries and reinforce the fact that there is an actual person behind the website.

8) Feedback Forms
The best websites always change, catering to the needs of the visitor. In order to find out what your customers need, it is important to solicit feedback from them. A common way to do this is by creating a feedback-form on the site, which includes questïons that will help improve the overall quality of the Internet business.

9) Privacy Policy
With the problem of sp@m, many people are afraid to give out personal information such as their email address and credït card numbers. To help alleviate this fear, you need to include a "Privacy Policy" section. Basically, this page will let them know how all information is used and if they will be contacted in the future. It is better to be upfront about your practices than to be accused of mishandling information.

10) Email List
Top websites work on developing an email list of prospects that can be contacted in the future. This should go without saying, but your email list subscription area should have a prominent position on your web page. In addition, include a quick blurb about any incentive that you offer to visitors for joining the list.

11) About Us
Most website visitors appreciate knowing that a business is run by an actual human being. To help personalize your website, you need to include a little information about both you and your online business.

12) Sales Page
Even with the best product descriptions, it is important to create a dedicated page that describes how your products are superior to your competitors. This section should be a summary of all your key features written in a dynamic tone. Basically, you want your visitors to read this page and immediately buy from you.

13) Refund/Return Policy
On the other side, there will be times when a customer is not happy. To help alleviate any fears that they might have about purchasing online, there needs to be a section where potential customers can read your rules on accepting returns and refunds. Carefully list how and if you accept refunds. If you do not, then be upfront about it.

Because there are millïons of websites on the Internet, it is vital that you give your visitors what they need. Unfortunately, they will not tell you what is necessary. But, by including these 13 items in the design of your website, you can assured that you will have a distinct advantage over your competitor's Internet business.



By Scott J. Patterson get a FR-E-E copy of his ebook at: BuildingAStore.com

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6. SECRETS TO SPYPROOFING YOUR COMPUTER IN 4 EASY STEPS
Spyware, malware, adware have become serious problems over the last few years, here are some solutions that may help you.

Do I Need To Spy Proof My Computer?
I think the question should be, do I use my computer for anything that would best remain private and confidential? Computer monitoring has become a huge industry, involving individuals, companies and governments worldwide. Ask the millïons of people who've had their identities stolen if they would have done anything different, knowing what they do today.

  • Did you know identity theft is the nations fastest growing crime?

With the advent of computer technology and the Internet spreading through our homes and businesses at lightning speed, if you haven't been affected by computer crime in one way or another, chances are you will be soon.

Types of Computer Recording Devices
There are two main products that are used to capture and record computer activity: Hardware Keyloggers and Surveillance Software. 95% of these are designed to be undetectable by computer users. Many Surveillance Software programs are available via a simple download over the Internet, frëe of charge, and completely anonymously!

Hardware Keyloggers
This product requires no technical skill whatsoever to install and is often overlooked by even seasoned computer users. This type of keylogger requires that the culprit have physical access to your computer and can be installed in less than 5 seconds.

  • Once installed, a hardware keylogger will capture every keystroke entered into your keyboard and then store it for future retrieval on the device itself.

Some hardware keylogger companies boast a two-million keystroke capacity! That's about 5 years worth of typing for the average computer user. Whether at home or in the office, you can easily fall victim to this type of spying.
A hardware Keylogger is installed between your keyboard and computer.
One of the most popular hardware keyloggers is KeyGhost. You can visit their website for more information on hardware keyloggers and why they are such an intrusion into your privacy.

Removal of Hardware Keyloggers
By taking a peek behind your system and following your keyboard cable, you can find out if there is something "odd" inserted between your keyboard and computer. To remove a hardware keylogger, you Must Shut Down Your System! You could damage your system if you attempt to remove the keylogger while your computer is running!
Once your system is powered off, carefully remove the device from in between your keyboard and computer, and then plug your keyboard directly back into the computer. Make sure that it is plugged in completely and be gentle as the connectors are somewhat fragile.

Surveillance Spy Software
Surveillance Software is by far the most insidious...and hard to detect of all computer monitoring type spyware products. Some legitimate uses for spy software are to watch a child's Internet activity or to monitor employees while in a work environment. Unfortunately, this type of spy software is often used unethically and even illegally by anyone who wants to spy on or steal sensitive or private information from you, or your business, without ever being caught.

Surveillance Spyware can be broken down into four main sub categories:

1. Keyloggers
, which record keystrokes like a hardware keylogger, but without a physical device.

2. Email Redirectors
, which silently duplicate all incoming and outgoing messages to a third party.

3. Chat Loggers and URL Recorders, which will monitor popular instant messaging programs such as AIM and Yahoo Messenger, regular IRC chat clients and web browsers. All communications and web site visits are recorded and sent back to the intruder.

4. Screen Recorders, which silently take snapshots of your entire desktop screen and everything you are doing, and then package it up as a slide show, for the intruder to view. Screen recorders can also email or upload these recordings for remote access.

Dangers Of Surveillance Spy Software
Surveillance Spy Software is wreaking havoc in families and businesses around the globe with very little media attention. Surveillance Spy Software among other things is used for:

  • Spousal Spying
  • Financial Spying
  • Blackmail Identity Theft
  • Corporate Espionage Stalking

Whatever anyone wants to find out about you or your business can be easily obtained with Surveillance Spy Software that can be purchased by anyone easily right over the Internet.

One of the leading Surveillance Spy Software companies is Spectorsoft. They openly acknowledge that a large part of their salës are from spouses who spy on their mates.

Businesses will not let anyone know their systems have been compromised with Surveillance Spy Software, unless they are absolutely forced to. It's bad for business.

Detecting Surveillance Spy Software
The only product I've found to specifically target and detect surveillance spy software is from a company called SpyCop.
SpyCop has been reviewed by the best in the industry including law enforcement, government and hundreds of businesses both large and small.
Here's what some of the leading experts in the industry are saying about SpyCop:

SpyCop... found a trace of SpectorSoft's Eblaster keylogger on my system that Spy Sweeper and Norton AntiVirus failed to notice Edward C. Baig Personal Tech Writer Usa Today

The best I've seen so far is SpyCop. It scours your system, looking for secrët keystroke-logging software. John Dvorak Contributing Editor, PC Magazine

If you're on the receiving end of a snooping program, wouldn't you want to know? SpyCop can ferret out hidden spy programs... Kim Komando The Kim Komando Show

SpyCop has been recommended in many books:

  • The Art of Deception: Controlling the Human Element of Security by Kevin D. Mitnick
  • Microsoft Encyclopedia of Security by Mitch Tulloch
  • Secrets of Computer Espionage: Tactics and Countermeasures by Joel McNamara
  • Steal This Computer Book 3: What They Won't Tell You About the Internet by Wallace Wang
  • Privacy Tactics by Scott Germaise
  • Home Networking Bible by Sue Plumley
  • Computer and Intrusion Forensics by George Mohay
  • Absolute PC Security and Privacy by Michael Miller

What Is Adware?
The public has become outraged at the advertisers who use hidden marketing programs to take over computers for the purpose of marketing their products. The symptoms of Adware are uncontrollable popups, unwanted extra toolbars, and drastically slowed down computer performance that can result in freezes or lock up.

Most spyware detectors are concentrated on detecting adware because that is what is getting all the press...and adware profiles are frëe for them to add to their detection databases. This makes it very easy and inexpensive for anyone to get into the adware detection business. Many times the same advertising spyware databases are passed around or copied between Adware detection companies with very little new research done.

  • Unfortunately, there are many inferior products out there that only do a half job at detecting adware.

Adware is extremely annoying and will often cost you monëy because this type of spyware is poorly designed, and may cause severe damage that only a computer repair shop can fix. All expenses related to adware damage come out of YOUR pocket, not the advertiser.

Removal Of Adware
I'm going to let you in on a little secrët that many in this industry don't want you to know: You Do Not have to spend any monëy to detect and deal with Adware because the best product out there is Frëe. Yes, I said Frëe, and it amazes me how many people are spending their hard earned monëy to detect Adware...but as I explained earlier, there is a lot of confusion regarding the subject of spyware.

Look what Andrew Brandt from PC World wrote about all these so called spyware detectors.

Poor Defenders
Some anti-Spy Software companies use confusing ads, and our tests show their $20-$60 products are less effective than frëe competitors... Andrew Brandt From the December 2004 issue of PC World magazine

You've almost certainly encountered the ads: A dialog box pops up on your system bearing the message Warning! Your computer may be infected with Spy Software and suggesting that you scan your computer immediately.

Clïck it, and you often reach a Web site providing a frëe Spy Software scanner that finds all sorts of malware on your PC--and then offers to sell you software that will clean it all up. Should you buy these products?
Based on our tests, our opinion is no.

Following complaints from several PC World readers, we tested seven heavily advertised Spy Software-removal tools--

  • MyNetProtector
  • No Adware
  • Pal Spy Software Remover
  • SpyAssault
  • SpyBlocks
  • Spy Software Stormer
  • XoftSpy
    and found that none were as effective as reputable frëe products such as SpyBot Search & Destroy. Andrew Brandt PC World Magazine...

Here's what some of the leading experts are saying about Frëe SpyBot:

  • Spybot Search and Destroy is adaptable for both beginning and power users, Bruce Stewart CNET Editor.
  • Spybot: A powerful, easy to use tool for detecting, removing, and preventing adware... WinPlanet.com

So folks, don't waste your monëy on Adware Spyware detectors, just do like Andrew Brandt says and get your frëe copy of SpyBot S&D.
There are a lot of companies imitating SpyBot and tricking customers into thinking they are going to the SpyBot website when they are really going to a competitor who wants to cash in on SpyBot's popularity.

Adware Prevention (Careful what browser you're using)
Many people are unaware that they can get adware deposited on their computer by simply visiting a website with an insecure browser. To help prevent new adware from making its way onto your machine when you surf the net, I recommend FireFox. FireFox is the latest cutting-edge browser designed for simplicity and security:
To download your frëe copy, visit Mozilla.org.

Four Easy Steps To Spy Proof Your Computer
1. Look for hardware keyloggers attached to the keyboard input.
2. Download your copy of SpyBot from Safer-Networking.org.
3. Download your copy of SpyCop SpyCop.com.
4. Download your copy of FireFox browser Mozilla.org.

By Elizabeth Ward. Copies may be obtained in Ebook format from NoSpyZone.com


Please note that SDS Consulting does not personally endorse any of these products. This article was published in the interests of providing you information with better and safer computing practices.


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Published by SDS Consulting 2005
Copyright SDS Consulting 2005 All rights reserved
www.sustainable-development.net

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