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Welcome to Start-up Fundamentals

We provide a range of professional consulting services to educate you about building a start-up enterprise and develop strategies to help build sustainable business models in an ever changing and uncertain world.

We also help businesses grow, build their competitive advantage(s), and help them turn from a business into an professional organisation through leadership training and mentoring.

Our services include corporate education, strategy development, business and financial modelling, mentoring, and planning.

Our key focus is entrepreneurial start-ups and social enterprises or existing businesses looking to be more innovative or developing a flexible entrepreneurial, learning, culture.

We have been business operators ourselves for over 20 years and consulted to a number of industries for including hospitality, health, manufacturing, telcos, wholesale, renewable energy and recycling.

From our initial two-hour Introductory Business Analysis consultation, we will determine the best way listen to help you solve any business problems, including finding new customers or building social media strategies for your organisation.

We can even work with your business from as little as two hour mentoring sessions per fortnight through to contracted project work in business development and planning all carried out at your premises and/or ours.

A detailed overview of our services can be found on our services page.

Our secondary core strategy is to help educate indivuduals, communities and businesses on sustainable development principles and issues, by raising awareness of environmental, social and business factors necessary for successful business growth within the 21st Century.

What is sustainable development?

mother earth natural paradise- Fiji

No one can deny that our earth is becoming imbalanced and in a rapid state of change both environmentally and climatically. Everything we do impacts on the earth in some form. Recently the impact has become more evident with the advent of science and technology, which has been able to monitor precisely the changes that are occurring in our climate and with the environment. This in turn has given us better insight to the changes and degradation occurring and hopefully better foresight.

The greatest threats to our future is not Global Terrorism or "Weapons of Mass Destruction", but mother nature, as was evident in the last year's Asian Tsunami. This includes increased irregular weather patterns such as cyclones, torrential rain, earthquakes, rising sea levels etc. caused by climate change, due mainly to man made occurrences such as Greenhouse Effect, Ozone Layer depletion, deforestation and natural occurrences such as solar flares.

Only now are we starting to realise the cause and effect relationship between climatic change and resource utilisation through the Greenhouse Effect and the Ozone layer hole.

Sustainability isn't just about saving forests and "furry" animals, but more to do with effective use of business resources, including energy, reducing your operating costs and waste reduction, among others.

It is about making the right choices NOW, by thinking through the impact for our future generations. One might be able to call sustainability "caring for our children" (and their children and so on).

The high cost of over-industrialisationdesertification and erosion caused by over grazing


If you have any common questions or enquries about our services, please refer to our Frequently Asked Questions (FAQ's) page or simply email us

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As we are constantly adding new information and resources, please bookmark this site as it is a great reference tool, both for businesses and people interested in sustainable development alike.

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Last updated: February 4, 2016